About Me

As a technology professional with a proven track record of developing scalable, efficient, and high-performance products and solutions, I have extensive experience in product development, enterprise applications, and cloud-based solutions. I thrive on tackling complex problems and creating forward-thinking solutions that stand the test of time.

I excel in collaborative, creative environments where I can contribute to innovative solutions. I am passionate about staying up-to-date on the latest technologies and ideas, and I bring a wide range of skills to the table, including strategic thinking, communication, architecture and design, and code review and writing. Ensuring customer satisfaction and a positive user experience are top priorities in all of my endeavors.

Contact Details

Cristian Duicu
Aurora, ON, Canada
(416)-721-6332
cristian.duicu@gmail.com

Education

Certifications

Salesforce Double Star Trailhead Ranger

Salesforce Certified Administrator

Salesforce Certified Platform App Builder

Salesforce Certified Industries CPQ Developer

Salesforce Certified OmniStudio Developer

Vlocity Certified Communications Order Management Developer I

Java 1.4 Cerftified Developer

Courses

Disciplined Agile Delivery Course

Project Management Course from PMI Ontario

Digital Research MediationZone 4.1 Training Course

FR-401 OpenAM Development

BEA Weblogic Portal 9 – Developing Enterprise Portals course

University of Craiova, Romania

Master of Computer Science 1998

Work

Salesforce Inc.

Sept 2021 - Present

Product Management Director

As product manager for the Industries Order Management, I successfully developed and managed the requirements and roadmap for this next-generation cloud-based product. Designed to address the complex needs of the telecommunications, media, energy, and other industries, this catalog-driven and dynamic fulfillment system is constantly evolving to meet the diverse demands of our customers.

Working closely with my peers in the Salesforce Industries group and collaborating with the engineering team, I was able to release new features and ensure their successful adoption. I also played a key role in identifying optimal designs and solutions that allowed the product to improve its performance, scalability, and overall evolution. Overall, my experience with the Industries Order Management system has been extremely rewarding and has allowed me to make a significant impact on the success of the product.

Salesforce Inc.

July 2020 - Sept 2021

Principal Architect, Global Expert Services

As part of this elite group within Salesforce Industries, I focused on the telecommunications industry whilst also helping with our Health and Insurance customers. This was a very dynamic role, providing solution and implementation reviews, guidance, and advisory services to Salesforce Industry projects around the world as well as developing reusable field solutions that complement the Product features. In this role I became the Order Management prime within the Global Competency Centre, responsible for building and curating implementation best practices in the field.

Vlocity Inc.

April 2017 - July 2020

Principal Architect

Working at Vlocity as part of the Customer Success Group allowed me to assist and contribute to many projects in various architectural capacities them with their business transormation journeys.

  • Siminn Iceland - Solution Architect
  • Telecom Argentina - Order Management Architect
  • Cellcom Israel - Order Management Architect
  • Verizon Visible - Order Management Architect
  • Cox Automotive - Solution Architect
  • Cox Communications - Program Architect
  • Rogers Communications - Program Architect
I collaborated very closely with the Product and Engineering teams on feature enhancements as well as actively producing knowledge and best practices articles for our community. In these roles I helped driving best practices and guiding the delivery team through many successful go-lives that enabled customers to increase their revenue and improve efficiencies.

Sigma Systems Canada

March 2001 - April 2017

My work at Sigma Systems involved me in various roles at different levels in the organization, filling positions of increased responsibility. Sigma changed ownership, in August 2002, when it was acquired by Liberate Technologies and then re-acquired by the original owners in November 2003. In 2015 Sigma received an investment from Birch Hill Equity Partners.

Sigma Order Management

Senior Architect / Team Lead

Sigma Order Management pioneered a new approach to order management, competing with well-established names in the industry. Part of the Create-Sell-Deliver Suite, OM joined multiple products in an end-to-end solution for the Telecom industry.
I lead a team of 5 developers focused on the domain APIs, web applications and tooling provided with the product. However, my involvement and responsibilities went well beyond that. The OM project is fully embracing Agile Development and the team has experimented and introduced the methodology and tooling to the other teams in Sigma. My responsibilities include: planning, estimation, design, task assignment, team leadership, code development, code and documentation reviews, and mentorship. In addition, I am using the opportunity to introduce a host of innovations, as well as refresh the technology stack used at Sigma:

  • Builds – a mix of Maven and SBT builds are now used instead of old proprietary Ant based scripts
  • Design – introduced Domain Driven Design. Increase focus on boundary APIs to allow easier parallel development
  • Testing – introduction of Cucumber
  • UIs – designed and developed scalable applications using Play Framework
  • Coding practices – established standards, introduced metrics monitoring with SonarQube

Subscriber Information Service

Architect / Team Lead

Lead a team of five developers to develop a niche product to be used in an Advanced Advertising ecosystem of best of breed, standard compliant services capable of delivering targeted advertising for Telecom/Cable Companies. The SIS product is a direct implementation of the SCTE130 SIS Standard to which I was the main contributor. My responsibilities included: requirements gathering, planning, design, estimation, task assignment, high level and low level design, code development, reviews and mentorship The SIS intellectual property was later acquired by OpenTV, a company with a much larger footprint in the digital television market.

Subscriber Profile Manager

Architect

Customer Service Representative facing application that manages subscribers and their orders in an enterprise OSS/J system that automates service provisioning. Using this web application, users can capture provisioning orders as well as inspect and monitor existing orders. I designed and implemented a platform that allows for a large degree of customization in order to adapt to various commercial and residential use cases.

MyOffice Employee

Architect

Web application allowing employees of small business companies to manage their own VOIP lines. Developed with current technologies like Play Framework, Bootstrap, jQuery, this application facilitates self-management of the voice services, thus emprowering the businesses and reducing the call center load on the Provider.

MyOffice Admin

Architect

A Single Page Web Application (SPA) allowing IT administrators of small business companies to manage VOIP services. Developed with ExtJS, this application emphasizes ease of use and improved user experience for tasks that are typically reserved for trained CSRs.

Sigma Engineering Frameworks

Architect / Developer

Various core libraries and modules providing functionality and support for Enterprise applications built in Sigma.

Self-Care

Developer

Web application allowing customers to manage their HSD services.

Self-Provisioning

Developer

Web application allowing HSD customers to be onboarded without the intervention of technician.

Authorization Manager

Developer

Application and tooling to allow fine grained permission control over resources used by Sigma applications.

Diagnostic Manager

Developer

An application that allows TSRs to identify issues with HSD services.

CS AEIC SA Romania

Senior Developer September 1998 - January 2001

SC Getrix SA Romania

Software Engineer September 1996 - September 1998

Top Edge Engineering Romania

Software Engineer March 1994 - January 1995

Skills

I am always on the lookout for the next great thing. I have a great passion for the web technologies and have been developing web applications for a long time. My approach has the user in mind so the user experience is baked into the design from the beginning. Also, I think that scalability is just as important. Often times the enterprise applications need to be flexible, extensible and customizable and these traits have always been part of the design.

  • Product Management
  • Communication
  • Salesforce / CRM
  • Architecture & Design, UX
  • Solution Design
  • Agile, SDLC, Scrum
  • Java, Apex
  • JavaScript
  • HTML5, CSS, JQuery, LESS

Testimonials

  • Cristian is a multi-talented Software Architect, Designer, Product Manager and Thought Leader with whom I have had the extraordinary benefit of working with for many years across two companies. Cristian has been instrumental in the design and construction of very complicated applications for multiple industries including Telecommunications, Media, Energy, Insurance, Automotive and more. His thought leadership and the application of Catalog, Configure-Price-Quote, Order Management and CLM technologies to these industries is second to none. The applications that have been built under Cristian’s leadership and guidance have been successfully deployed globally to some of the largest companies in the world. In addition to top-notch technical skills, Cristian’s passion for everything he does stands out with each and every deliverable. I provide the highest possible recommendation for Cristian and welcome the opportunity to work with him in any capacity in the future.

    Shawn Henshall - Senior Director of Product Management at Salesforce
  • Cristian is a gem. His knowledge and expertise in the telco space, especially in the Order Management area, is massive. He moved seamlessly from a Professional Services role to a Product role. He has provided value in everything that he has touched. He is an amazing resource and will be a huge asset to any customer / project / company that he works with / for.

    Catherine Sloan, MBA - Vice-President Professional Services at Salesforce
  • Cristian has been one of my amazing colleagues from the first week I joined Vlocity over 5 years ago. Cristian and I worked on projects together when I first joined Vlocity and throughout that time he was always professional, diligent in this work and hard working. Cristian is always very calm under pressure and is able to prioritise efficiently if and when needed. Cristian is also excellent at communicating. I've seen his presentations and demo's first hand delivered to a very high standard to internal stakeholders and customers. Since moving into a Product role Cristian has been instrumental in getting the product roadmap where it needs to be so that customer requirements can be met. Cristian has also been supporting a number of consultants to help them architecture Order management in the correct way and well as speaking directly with customers supporting them through their digital transformation implementations. Wherever Christian is working today they are very lucky to have him.

    Sona Davdra - Regional Vice-President Professional Services, EMEA at Salesforce
  • I've had the pleasure of working directly with Cristian at Vlocity/Salesforce over the last ~5 years. First, in his role as a Solutions Architect, then later as a Product Manager. Cristian excelled at both. He possesses a technical depth and a grasp of the telecommunications industry that is indeed rare to find. In particular, I appreciate three challenging hands-on labs that Cristian's input proved extremely helpful to me: Decomposition by Product Class; In-flight order cancellations; MACD orders. Thank you Cristian!

    Greg DeRenne - Sr. Training Developer at Salesforce Industries
  • I know Cristian for a long time and he proved himself all the time as a high quality professional with excellent skills. He is a very trustworthy person and I highly recommend him and his work.

    Laurentiu Padeanu - Product Architect at Datalex (USA) Inc

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